What to avoid with your AdWords campaigns

Everyone makes mistakes and internet marketing may prove costly. In this paper I discuss the most common mistakes I made in the past and learned from and if you do too, it could save you a bundle.
Stop the Content Network
Always remember to turn off content network. You do not want to receive traffic from other sites via links from Google Adsense as they attract the traffic not covered. You can turn the content network using "edit campaign settings" button when you are installing your campaign.
Too many keywords per ad group
Limit the amount of keywords per ad group less than 25 keywords. More than 25 keywords can negatively affect your quality points for the more keywords you have, the less they are to be relevant to your ad.
Grouping of keyword
Group your keywords around a common keyword and make sure that this is shown in your ad. eg common keyword: antique maps
Keywords: antique maps, antique maps of buying, selling antique maps, original antique maps, antique discovery
Buy Antique Maps Online
Get the original antique maps
Hundreds of rare maps and prints
www.ancientantiquities.com / antiquemaps.html
Use not only the broad match type
Google gives you the option of using three types of match keyword: - Large: antique maps, expression, "antique maps" and require [ancient maps]. Use all three grabs your campaigns for each keyword. You then have greater control of how your campaign is targeted.
Do not put your daily budget so low
You should set your daily budget keeping in mind the number of impressions you receive and not just clicks. Remember that you will receive a much smaller% as actual clicks and ads displayed will rarely if your budget is so low.
Offer for the traffic not covered
Remember that you are not in this business to get traffic but to make profits! So be not offered too high just to get a good rank, you must ensure that any price you offer is covered by your return on investment.
Conversely you still need a good ranking position for any traffic at all and you should therefore ensure that your quality points of the season (QS) are good. (I discussed how you can improve your QS in more detail in previous articles.)
There are many specialized techniques available to improve your QoS that are too detailed to cover in this article and you should investigate further the best guides available. I review the best on my website so feel free to check it out.
Conclusion
The most important thing to keep in mind when installing your campaign is relevance and selection of highly targeted keywords and ads. You must also ensure that researchers clicking on your ads actually look to make a purchase, so make sure first that you have searched your site specific customer and have identified their needs.
Good luck!