The objective of Search Engine Optimization (SEO) is to increase web visitor counts by ranking very high in the results of searches using the most appropriate keywords describing the content of your site. This relative ranking is often viewed as a struggle to best use a few keywords, instead of a struggle to out-do your competition. If you search on your target keywords, you will see the leading site in the rankings. All you need to do is to be better than that number one site. This page suggests ways to optimize and improve search engine results with ranking and placement advice, information, hints, tips, and clues to improve your search engine keywords relative to existing leaders. After all, better keyword ranking is your real objective.
There are no Search Engine Optimization secrets -- just ranking and placement methodologies to follow in order to beat your competition in obtaining a high ranking for desired search keywords. SEO training, content and link services are just one small part. This site targets improving search engine rankings by using a "follow the leader" approach to keyword selection and page wording. Once you know what keywords and search engine marketing services (not spam) worked for the "leaders", you can "beat the leader" and do even better! Proper Search Engine Optimization requires that you beat your competition, so knowing the keywords and criterion used by your competition is the most important first step. It will become obvious that good ranking excludes keyword spamming the search engine, and that with the careful selection of your keywords that you will fare well for a little effort. The Bruce Clay website offers help, hints, and tips for improving search engine results via a specific search engine keywords placement methodology.
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