The new google analytics, what's new? Quick tour of the property!

Since a few days Google has announced the availability of the smallest number in a first step, a new version of its web analytics, the aptly named Google Analytics!

After registering jy have access since this morning. This day is enough for me to give you a first glimpse of the changes (or changes) major.

Visually?

Already on the ergonomics, engineers have discovered the Google Ajax and ergonomic inputs provided by the JavaScript . Now you have access to all data of the tool through the left menu that will unfold, no need to click on the category mother to discover the parties 'daughter'.

Now it is possible to define relationships (or homepages) custom . For example it is possible to define a "home" instead of marketing, another SEM , SEO ... These reports can then be accessed quickly by tabs.

Data?

Now (or soon) you can select multiple segments developed without the overall segment selected automatically.

When one or more segments are selected, one, or, small graphics appear to give information about the share of traffic, page views that represent the segments .... This may seem like a gimmick, but ultimately the fact of have this information continuously as a thumbnail is quite handy in some cases.



For comparisons between periods, Google facilitates the choice of predetermined periods ie day, week or month.

A test performed is that I would have liked to test on large volumes to check if the acquisition of various data has been accelerated, and whether the tool accepts without extrapolation of the data most important in terms of numbers.

That's the moment I come back to you if I discover new features that may change your life and the vision that some may have this tool webanalytics .

You will find the original article by Google on their blog .

Update 23/03/11: it is also possible to define real dashboards by integrating analytics widgets. It is obliged to have curves, it really set the desired information These dashboards can be a very quick overview of your data. Similarly reports that can create multiple.

We are not much ...

Yes, We Are Not much in front of nature unleashed. Since Friday the over-logged as I live in Step With new disasters and from Japan. Earthquake, tsunami and now nuclear disaster! All my thoughts are of course the Japanese to face terrible ordeal. Be it far from me to want to make a post to get traffic is this theme, Which I find unhealthy, i did not want to post to The SEO in this rainy Sunday. So I'll just relay the Initiative of Other search engines and for Victims of Earthquake in Japan.

Google and Its Various tools and Useful
As He Had done pour la earthquake of Haiti, Google Provides Some tools to find gold deferral person in Japan. Through a precise form Enough CAN search for a missing person. The data are made public so That More Can Participate in reporting or research of persons Whose whereabouts Such are unknown.
Also Google as part of its "Google Crisis Response," a page Offers Dedicated To The earthquake in Japan. On it are:
• So a call via the Red Cross
• links to view current alerts
• links to track information on research forums
• links for information about transport (train, bus, plane)
• links for information on the electrical blackout
• a map with useful information
• a box of "latest news" from Google News
• a video from youtube and a link to a video streaming (and Japanese)
• a block with the latest tweets on the subject
Until then Google's initiative seems noble but we all know that this is not trivial. But it's done with enough sensitivity so that no one takes offense.

Twitter Marketing Guide

Everyone talks about it, Twitter continues his mad progress, and more to become a real addiction for some, twitter seems to encourage more and more interest from brands and artists and even But basically what the marketing possibilities of Twitter? Its limits? How to find a place and benefit for a brand? Follow the guide! (Test small synthetic)
Note : of course, the service is still "confidential" in France and is still not as mainstream in the U.S. but nothing beats a bit of projection and analysis of what is happening across the Atlantic.



What is Twitter? (For beginners)
In case you're wondering always the question, asking the basics: Twitter is a platform of " microblogging " . It is a tool to post short messages (maximum 140 characters) that includes a social function: the ability to track people (following) or be followed (Followers). Following someone and you receive all messages that position, and vice versa, your "followers" instantly receive the message you "tweet" .
Why Twitter in a marketing strategy?
But after all, why Twitter? Why not consolidate his reputation online through Facebook or just its website rather than take the risk of diluting its message through social media for?
Twitter is its characteristic speed of propagation of a message, since twitter (or tweet) may be republished (retweeted) by another person in a single click. It was learned via Twitter the bombings in Mumbai, the burning of the CCTV Tower in China and is even on Twitter that the Milwaukee police moved quickly made announcements:
"Latest homicide in the city is NOT a random act. Male, 33, shot in 1500 block N. 39. More details as We Have Them. "
The uses for a business are many:
• Perform the previous day for a company or brand. With the rapid spread of a message on Twitter, you can react early and before it is too late to Bad Buzz, or where the image takes a hit (as we saw for Domino's Pizza recently for example). Twitter Search allows real-time monitoring what is said on a particular word or name.
• Follow a buzz . Using the same principle, Twitter allows one to monitor the impact of a campaign or message by measuring the number of messages on this campaign for example.
• Describe his target . Following the news of the followers of a mark, there is thus a fairly representative idea of what the target looks and what she likes.
• Building a dialogue . How do I know what potential customers will prefer? Simply asking them! By asking an open question via Twitter, and building a dialogue (see the 10 mistakes not to do on Twitter below) that will have the answer. Potential customers will also feel privileged to be involved in a step of creating a product.
• Improve the brand image . Scott Monty, Ford CEO said "I Believe That People Would Rather Have A Conversation with a personal Than a brand." To enable this custom dialog has just introduced s blog is personal and Twitter . Twitter allows for this special personalized and created a certain closeness between the mark and the public will be even beneficial! It is also an opportunity to rejuvenate the brand image through a differentiated communication.
• Promote content . Provided that there is content and that this is not a simple link to the Youtube video of the TV campaign for example. Twitter is viral, meaning it can convey a message (if it is original, effective or useful) very effectively for example through the retweets . It may on the same principle be used to make special announcements or promotions solely on Twitter as Dell does, with nearly 400,000 followers!
• Skip Twitter squatting . Like domain names, nicknames Twitter are quickly squatted by the crafty hoping to resell them at exorbitant prices. And Adidas , Levis and Nike are already taken by an individual.
• Relay event . The micro-blogging service can also be used to relay an event or sports results, as does its Cyberpresse Twitter . Rokia Traore has also twittering live music wins through You to You.
• Reduce costs . Finally, I conclude this list of advantages in cost, Twitter is free of course he will also have a much more personalized, efficient and relayed an e-mail.

Facebook Marketing

Facebook Marketing: Focus marketing on different modules


• The facebook fan page: True interactive minisite for your brand or company. Flexible and customizable, the module replaces effectively groups wishing for a brand interact frequently with customers and prospects while benefiting from their strength of opinion leaders.
The fan page offers the advantage of a non-intrusive communication, once a user becomes a fan of your page, it has access to your updates as if it had one of its type amis.Ce Marketing helps build strong ties between the brand and its fans.
In addition, a fan page allows you to be visible to millions of Web surfers with the recommendations of friends to friends. The friends of each of your fans become fans because of the potential distribution through the flow of activity.
• Facebook application: advertising format in itself, the facebook application, allows you to engage users in generating a much higher visibility to a mere bannire.Chaque Internet is a medium in itself, connected to all its Friends on Facebook (social graph).
This type of marketing on facebook, you can benefit from a superior to traditional formats virality: If your application creates user adoption, they can take ownership and recommend to their friends giving you the benefit of a viral real bonus. This performance is then monitored and analyzed through a tracker adapted.
• Media buying: Choose the format, creation of advertising, defintion of the target pricing campaigns (CPM or CPC) on media buying requires a solid knowledge of marketing facebook.

Brand Strategy on Facebook

This presentation highlights some good ideas for brands on social networks including Facebook! They must develop a very specific strategy to be visible and effective. Explanation:

40 ideas & tips for facebook product pages:

Key performance indicators (KPI) are the only means by which any Web professional should be measuring SEO success.

The beauty of Web analytics, and The promise of the internet is the ability to Capture Nearly unlimited Amounts of data about your Web site. Without a clear Strategy to "measure What Matters," your Web analytics initiatives Will Quickly drown in a sea of data. So how can you turn thesis incredible data resources and actionable insights Into clear? A good place to start IS by Defining key performance indicators, or KPIs.

This paper IS Designed to Help You Understand KPIs and Metrics that define your support Organizational goals. What data you should "focus on? Who needs this information? How Are the different data delivery Needs and Mechanisms Between Various teams and job functions? And What Is The Most effective and impactful way to share key metrics across the Enterprise?

ClickTale to analyze the behavior of your visitors

It goes without saying, since we want to approach a project referencing a website, we speak implicitly analyzing user behavior, his visits to his user profile and so on.
The company turned to ClickTale User Experience (Experience Analytics) to provide solutions to this problem by providing tools oriented:
• The analysis of the behavior of the Web
• Visitor statistics
• The comprehensive marketing analysis of the user experience resulting
A nice set of tools called "tracking" (monitoring) to improve the performance of a website by improving its navigation and more broadly its ergonomics, its readability and accessibility.
I cite as examples some of the items offered:
• The recording of visits ("Visitor Recordings)
• The analyzer forms ("Form Analytics")
• The real-time monitoring of sources users ("Real Time Monitor")
• and many others ...
For more product information: visit ClickTale
An alternative to Google Analytics? Paid solution but seems to be working with many companies throughout the world because of its ease of access to information.