The beauty of Web analytics, and The promise of the internet is the ability to Capture Nearly unlimited Amounts of data about your Web site. Without a clear Strategy to "measure What Matters," your Web analytics initiatives Will Quickly drown in a sea of data. So how can you turn thesis incredible data resources and actionable insights Into clear? A good place to start IS by Defining key performance indicators, or KPIs.
This paper IS Designed to Help You Understand KPIs and Metrics that define your support Organizational goals. What data you should "focus on? Who needs this information? How Are the different data delivery Needs and Mechanisms Between Various teams and job functions? And What Is The Most effective and impactful way to share key metrics across the Enterprise?
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