Facebook Marketing: Focus marketing on different modules
• The facebook fan page: True interactive minisite for your brand or company. Flexible and customizable, the module replaces effectively groups wishing for a brand interact frequently with customers and prospects while benefiting from their strength of opinion leaders.
The fan page offers the advantage of a non-intrusive communication, once a user becomes a fan of your page, it has access to your updates as if it had one of its type amis.Ce Marketing helps build strong ties between the brand and its fans.
In addition, a fan page allows you to be visible to millions of Web surfers with the recommendations of friends to friends. The friends of each of your fans become fans because of the potential distribution through the flow of activity.
• Facebook application: advertising format in itself, the facebook application, allows you to engage users in generating a much higher visibility to a mere bannire.Chaque Internet is a medium in itself, connected to all its Friends on Facebook (social graph).
This type of marketing on facebook, you can benefit from a superior to traditional formats virality: If your application creates user adoption, they can take ownership and recommend to their friends giving you the benefit of a viral real bonus. This performance is then monitored and analyzed through a tracker adapted.
• Media buying: Choose the format, creation of advertising, defintion of the target pricing campaigns (CPM or CPC) on media buying requires a solid knowledge of marketing facebook.
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