Google Panda - Farmer Update or when the update is wreaking havoc farmer

The recent update of Google's algorithm also known as the American middle SEO "Google Update Farmer" (updated from the farmer) is one of the largest in its index.

And while 12% of search results are definitely changing, the new Google feature is already in the United States. And this time, "the farmer" has decided to put the emphasis on cleanliness, emphasizing quality over quantity.

But my god that this new algorithm is doing huge damage to some article sites like EzineArticles or major Suite101.com going to lose 90% of their traffic to their main keywords. See the Top 25 U.S. losers determined by the site sistrix.com:



The most surprising is that sites like Mahalo.com who decided to invest in the quality took a big slap, while other sites like eHow.com Demand Media did not suffer virtually no loss ... Bizarre when we know that this change of algorithm was first the site of Demand Media.

No doubt that the ultimate decision of Google may not be obvious to manage content for their farms bring a lot of advertising revenue with Adsense. But then, who will keep the engine in its white list and who will suffer his wrath among identical sites in operation? The debate could be quite warm in the coming weeks ...

Especially since Google has also downgraded Google's competitors ... as TheFind Shopping, BizRate, ShopWiki, Buzzilions, Shopping.com, Kaboodle, Buzzillions, DigitalTrends, and GaltTech TestFreaks.

The New Google Algorithm Change does your SEO?

Google announced last week a little novelty in its positioning algorithm sites in search results as we had expected.

Google announced last week a little novelty in its positioning algorithm sites in search results as we had expected.

Farms contained in the crosshairs of Google
Matt Cuts has said the changes involved farms contained cons which Google wants to fight. As each time the brains behind the team "search" Google announces want to fight against low-quality sites that monopolize the search results. So for Google, the firm content are harmful to users, despite their popularity (never really proven, however).
Joking aside, the changes should reach 11.8% of queries with sites in their results which was now penalized and have been decommissioned!
Google account and go after once again the giants of Internet content. Among the actors from the farm to content found eHow.com sites, Answers.com and the Group Demand Media. These sites produce high quality information at very low cost by relocating their production of content.
Why the change?
Google has always sought to produce the best results (in the sense of: most relevant) based on research. However, the latest updates of the Google tend to think that the team "search engine" is increasingly difficult to provide good results.
The problem with Google is that these farms produce original content (but poor quality) that has long deceived engine results. We deduce that Google was therefore unable to identify a good quality content with a content of poor quality. We can assume that Google has included a human component in its algorithm for treating this type of site - at least temporarily - or has developed a tracking system even better than the last. Why is a human component? Because the number of query is already fully identified (11.8%) and that tells us that only those requests will change. But all this is pure speculation at this time.
The first results
For now, only the United States are affected by this update from Google but the first results are already published. And the least we can say is that it hurts!
Similarly, the U.S. Digital Inspiration blog has been categorized as "Farm to content" because of the large number of items made / write every day. It is not known yet if the results shown on the blog will last. If this the case the author of the trouble to do. On the other hand it seems to be an isolated case ...
For now, we can not say whether the quality of content will really improve with this new algorithm. It may be possible that people did not notice any difference. The fact is that it is likely that this does not change anything to your blog, website e-commerce site or storefront, for now ...
As for the professional SEO, a priori, they should not be impacted by these changes unless Google decides to systematically downgrade all Internet directories, articles directories, digg-like, etc.. At this time, the work of an SEO expert may be a little trickier - and again, an expert in SEO always a step ahead of Google!.
Still, as Google is not resting on its leading status and we are constantly offering something new to analyze and dissect.

Not to offend Google: SEO Technique

Google, real battlefields for SEOs gave nightmares to more than one company seeking his master positioning. The year 2010 was particularly rich in changing the algorithm for the famous engine. Arténet proposes an update on that.

Farms content
Internet scourge, though perfectly legal, farms are content to kill the new enemy for Google.
A farm is a site with content publishing the most articles as possible, whatever the subject. The goal is to attract as many visitors to generate revenue with advertising. Say like this, Google has no reason to try to penalize this kind of site it is quite normal to try to make the hearing.
Why this kind of site is then targeted by Google?
Simply because this principle detracts from the quality of the search engine. Indeed farms contained 99% of time publish articles without any added value, generic as possible, and bringing absolutely nothing to visitors seeking a specific answer. Mostly the writers play untiringly items at low qualities to the chain, with the only rule of repeating certain phrases as many times as possible in order to optimize the course listing.
The topics are all related news, the release of a film, the new episode of a series ... etc. The same topics are generated automatically based on user searches (found on Google Trends, for example).
In summary, these sites optimized for SEO forcing users to click on a host site before finding one that corresponds to it, constantly falling on items completely empty. And thus, some may get tired of Google.

Duplicate content
Another element that has not favored by Google, duplicate content.
It is logical to think that Google has no desire to see its front page filled with the same item but in 10 different sites. You should know that Google stores all dates for each page it finds on the net. He has a way to know who created the original article, which was copied.
According WebRankInfo Google's algorithm has been modified recently to increase the penalization of sites offering duplicate content, which is associated with this practice. Should therefore pay particular attention to offers to enroll in 1000 directories using the same description.

The long tail
Very often used by smaller sites because many less expensive, this method of SEO can position themselves for long exact phrases instead of a few common words and generic.
For a web agency, for example it is difficult to position on the term "website", the competition is fierce. However it is easier to position itself on "web site design ecommerce besancon" for example. Especially since the amount of traffic generated by expressions long tail is sometimes greater than that of an overused phrase.
Google does not encourage this process, preferring to focus on short phrases. His algorithm has changed in this direction in May 2010. However, other techniques exist, it is the job of SEO, finding expression not yet exploited.

Chrome the New Extension Blocks Sites From Google Search Results

Google wants to fight the "happy farm" at home with their latest expansion Chrome. If you do not know what a happy farm is a website that has thousands of items of poor quality tend to show up in your search results on Google, and it's harder to find reliable information on Google. With this new extension Google Chrome, the happy farm can be blocked and never pollute your search results. You can choose the type of areas to be blocked, and this allows Google to improve their search algorithm. Looks like it's a win-win solution for everyone, right?

Link Exchange and Thematic

The hyperlink, a key core SEO. Every webmaster knows, even at the beginning, only to rise in the SERP a site need links. Webmasters a little more experienced, will the quality rather than quantity of links. The thematic link, the panacea of ​​referrer?

A site of the same theme as yours is what?

• A site positioned in the first 5 pages of Google for keywords that you try the position (See, for because of the sandbox effect, a site just to have a great potential that could be contrary to reflect its positioning, last bit of today being the first of tomorrow)

• That contains your keywords in the title of its home page in the body of its pages ...

• A site that receives links with your keywords as anchor.

• And which contains your main or queries in the url

How to select partners for a link exchange?

• Choose sites on Google using the criteria mentioned above

• Consider the network link of your main competitors and try to get the same links.

Choose the anchor links pointing to your site strategically, indeed if your partner is trying to position itself on "cars" (and therefore already having links to its site with the anchor) will shortly be wise to choose the anchor for the link that will point to your site. You will benefit from this link, but also links that point to the site of your partner (Thematically speaking course)

Every external link added to your pages, add two links to internal pages of your site. The real thematic exchanges are often crossed, this has the effect of reducing (slightly) the influence of your link on the positioning of your partner. It is something gained.

Twitter and keyword in the tweet test (SEO)

For the past few weeks, Google has clearly communicated (well, like Google is communicating what ...) the fact that Twitter became one of the parameters that may impact the positioning of a web page.

I had the opportunity to make some observations to strengthen position in the SERP.

In addition, I wanted to test whether the keywords included regardless of the page in a tweet impacting referencing the url.

Protocol:

• Very simple actually. A page was created (on our favorite parody site SEO Guaranteed)
• Its URL was shortened with BitLy as is frequently the case.
• On this page and in the tweet, we kindly ask retweet the original tweet (thank you to everyone who played the game). The tweet contained the following keywords placed before and after the URL included
• Page does not contain the keywords, only Twitter has been tested.
• It leaves a low heat for 3 weeks (retweet few extra), and there is.
• Types into the search field of Google keywords individually, together, and ...

HTML for SEO: SEO Tips on page

HTML4SEO calculation for you the density of keywords found on a web page and compares it with the first 10 results on Google for the application referred to enhance your referencement. Contrairement other tools, html4seo scan your page and also analyzes all words keys present in the title tags, alt ... This software gives you a complete audit with areas for improvement to enable your site to position itself in the top 10 of Google.