Not to offend Google: SEO Technique

Google, real battlefields for SEOs gave nightmares to more than one company seeking his master positioning. The year 2010 was particularly rich in changing the algorithm for the famous engine. Arténet proposes an update on that.

Farms content
Internet scourge, though perfectly legal, farms are content to kill the new enemy for Google.
A farm is a site with content publishing the most articles as possible, whatever the subject. The goal is to attract as many visitors to generate revenue with advertising. Say like this, Google has no reason to try to penalize this kind of site it is quite normal to try to make the hearing.
Why this kind of site is then targeted by Google?
Simply because this principle detracts from the quality of the search engine. Indeed farms contained 99% of time publish articles without any added value, generic as possible, and bringing absolutely nothing to visitors seeking a specific answer. Mostly the writers play untiringly items at low qualities to the chain, with the only rule of repeating certain phrases as many times as possible in order to optimize the course listing.
The topics are all related news, the release of a film, the new episode of a series ... etc. The same topics are generated automatically based on user searches (found on Google Trends, for example).
In summary, these sites optimized for SEO forcing users to click on a host site before finding one that corresponds to it, constantly falling on items completely empty. And thus, some may get tired of Google.

Duplicate content
Another element that has not favored by Google, duplicate content.
It is logical to think that Google has no desire to see its front page filled with the same item but in 10 different sites. You should know that Google stores all dates for each page it finds on the net. He has a way to know who created the original article, which was copied.
According WebRankInfo Google's algorithm has been modified recently to increase the penalization of sites offering duplicate content, which is associated with this practice. Should therefore pay particular attention to offers to enroll in 1000 directories using the same description.

The long tail
Very often used by smaller sites because many less expensive, this method of SEO can position themselves for long exact phrases instead of a few common words and generic.
For a web agency, for example it is difficult to position on the term "website", the competition is fierce. However it is easier to position itself on "web site design ecommerce besancon" for example. Especially since the amount of traffic generated by expressions long tail is sometimes greater than that of an overused phrase.
Google does not encourage this process, preferring to focus on short phrases. His algorithm has changed in this direction in May 2010. However, other techniques exist, it is the job of SEO, finding expression not yet exploited.