Google announced last week a little novelty in its positioning algorithm sites in search results as we had expected.
Google announced last week a little novelty in its positioning algorithm sites in search results as we had expected.
Farms contained in the crosshairs of Google
Matt Cuts has said the changes involved farms contained cons which Google wants to fight. As each time the brains behind the team "search" Google announces want to fight against low-quality sites that monopolize the search results. So for Google, the firm content are harmful to users, despite their popularity (never really proven, however).
Joking aside, the changes should reach 11.8% of queries with sites in their results which was now penalized and have been decommissioned!
Google account and go after once again the giants of Internet content. Among the actors from the farm to content found eHow.com sites, Answers.com and the Group Demand Media. These sites produce high quality information at very low cost by relocating their production of content.
Why the change?
Google has always sought to produce the best results (in the sense of: most relevant) based on research. However, the latest updates of the Google tend to think that the team "search engine" is increasingly difficult to provide good results.
The problem with Google is that these farms produce original content (but poor quality) that has long deceived engine results. We deduce that Google was therefore unable to identify a good quality content with a content of poor quality. We can assume that Google has included a human component in its algorithm for treating this type of site - at least temporarily - or has developed a tracking system even better than the last. Why is a human component? Because the number of query is already fully identified (11.8%) and that tells us that only those requests will change. But all this is pure speculation at this time.
The first results
For now, only the United States are affected by this update from Google but the first results are already published. And the least we can say is that it hurts!
Similarly, the U.S. Digital Inspiration blog has been categorized as "Farm to content" because of the large number of items made / write every day. It is not known yet if the results shown on the blog will last. If this the case the author of the trouble to do. On the other hand it seems to be an isolated case ...
For now, we can not say whether the quality of content will really improve with this new algorithm. It may be possible that people did not notice any difference. The fact is that it is likely that this does not change anything to your blog, website e-commerce site or storefront, for now ...
As for the professional SEO, a priori, they should not be impacted by these changes unless Google decides to systematically downgrade all Internet directories, articles directories, digg-like, etc.. At this time, the work of an SEO expert may be a little trickier - and again, an expert in SEO always a step ahead of Google!.
Still, as Google is not resting on its leading status and we are constantly offering something new to analyze and dissect.
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