Here are the slides or text format, the reports by the workshop facilitators.
Workshops: Social Networking and SEO / / SEO for SMEs
Workshops: Duplicate Content
SEO Campus 2011 : Duplicate Content
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Workshop: Finding backlinks
SEO Campus 2011 : Netlinking
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Workshop: Should we respect the Google guidelines?
The workshop gave rise to lively discussion. One of the first questions addressed was that of meeting the guidelines. Proponents of "for" argued the qualitative approach and long-term approach of the white-hat approach. Supporters of the "cons" feel about them that Google itself is not necessarily ethical, that the black hat method can learn, and as white-hat is not enough to position themselves in certain cases.
Various discussions ensued. The link building is it de facto spam? Yes for some, as for gaining PageRank. Not for others, who point out that Google is especially artificial ties and exchanges excessive. SEO in itself is it spam? Yes for some, for referencing affects engine results. Not for others, who make a distinction between positive and negative.
Another debate has been what about the technique or intention characterizes spam. Thereupon, the reviews were less clear-cut. A statement was also made, which is that black hat techniques today are essentially the creation of incoming links.
Workshop: Writing web and SEO
This workshop was an opportunity to discuss best practices for writing web-oriented SEO and discuss the difficulties sometimes encountered.
We first income on the importance of structuring its content at both macro and micro. The issue of lexical field was discussed and a conclusion is that it is easy to reach a satisfactory number of occurrences for SEO. So instead of overloading a text can affect its readability, better expand the expressions used, playing on synonyms, variations and related terms.
Another good practice of writing web links within content. These links should be implemented as carriers of relevance. The subject of the search keywords was also discussed. The tools of suggestion engines are obviously useful, but do not neglect the study of user behavior in online communities for example.
Finally, a point that has not been satisfactorily resolved is the issue of spelling errors. In most cases it is not possible to optimize specifically (and cleanly) for faults. However a large number of queries in search engines are misspelled.
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